According to recent research, by 2050, 50% of Generation Z will have myopia. The main culprit is screens, as Generation Z averages 9 hours of screen time per day.

Build a 30-second spot advocating teenager for cutting off screen time.

The world is better when you live off the screen.

Strategy: Xinru Jiang, Josh Abella, Simon Yu

Production: Xinru Jiang, Josh Abella, Simon Yu

AD: Simon Yu