Education

Master of Science in Advertising

Bachelor of Science in Marketing Communications | Psychology minor

SKills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Final Cut Pro

Procreate

English

Chinese/Mandarin

Boston. MA

Jun. 2024 - Aug. 2024

Beijing. China

Dec. 2022 - Mar. 2023

Boston. MA

May. 2022 - Jul. 2022

Google Analytics

MRI Simmons

Tableau

SPSS

HubSpot

Google Suite

Microsoft Suite

Squarespace

Wix

WordPress

Led and collaborated with internal creative interns to develop insightful, cross-industry reports using qualitative and quantitative research, covering categories from pet supplements to non-alcoholic beverages, providing strong insights to support senior strategists.
Researched and developed creative and strategic campaign executions tailored to client needs, with a special focus on experiential marketing.
Provided weekly campaign analysis and ideas to assist senior strategists in preparing client pitches.

Assisted with the TikTok (China) brand repositioning campaign by contributing to ideation and conducting quantitative surveys.
Developed and presented storyboards for TVC ideas to clients, supporting the TikTok brand repositioning campaign.
Researched and analyzed industrial trends across database and media platforms generating social media campaigns for one of the top 3 Chinese Boba tea brands, MIXUE.
Audited and researched brands in the green finance industry and developed brand competitive analysis.

Curated and crafted engaging content to drive brand recognition and engagement on owned media channels by 126% in 30 days.
Monitored and updated all social media outlets (Realty Forum, WeChat, Red Note), developed additional social media avenues to market properties, organized campaigns to acquire new followers.
Filmed and photographed ECR influencer content, edited the video and audio into organized, complete, and compelling videos.
Drafted storyboards for Tik Tok contents.