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Burnout from workplace stress has reached an all-time high since spring 2021. It has become a severe issue in America, causing people to experience heightened levels of stress.
Creating a 30s spot for overworked Americans from Vrbo, encouraging those of burnout Americans to take a break.
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People come to realize that working isn't always fulfilling when life's small moments hit them hard.
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Whole-Home Rentals (No Shared Spaces)
Unlike Airbnb, which offers private rooms and shared spaces, Vrbo focuses exclusively on whole-home rentals. This makes it ideal for families and groups who want privacy.
Focus on Vacation Homes, Not Urban Stays
While Airbnb has expanded into urban stays and short-term rentals, Vrbo remains focused on vacation destinations (beach houses, cabins, ski lodges, etc.), attracting travelers looking for extended stays.
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Leveraging the little moments in life that people are scared of missing out on and hinting at how Vrbo can help.
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Strategy: Xinru Jiang
AD: Jawed Nur, Claire Nagahiro, Xinru Jiang
Vrbo
Long Night In The Office |:30
A man drives home from work at midnight. His suit is all rumpled and face look tired. He sights heavily when he gets off the car. As he walking into the house, he notices an untouched birthday cake and a card on the table. The card is made by his little daughter.
The card said “Happy Birthday Dad” and a doodle of the family blowing off the candles from cake together.
The man looks up to the table staring at the cake.
VO: When working isn’t working...
VO: Find your place for together.
END TAG: VRBO, PRIVATE VACATION RENTAL.
