• Coach has been overlooked over time due to market competition and its widespread availability, which has led people to view the brand as less prestigious and harder to remain loyal to.

    Build a campaign to turn this around.

  • The most frequent answer to the question “What are your reasons for purchasing Coach handbags?”

    • The top 3 choices why schooling females purchase Coach products:

    • As gifts for family and friends

    • Investment in quality products

    • To reward yourself

    Majority of working females buy Coach products to reward themselves or as a feel-good factor.

    Besides:

    • Almost 40% of Coach's current customers are between 18 and 34, MRI Simmons.

    • Most people who own Coach have incomes between $50,000 and $60,000, according to MRI Simmons.

    • The average price of a Coach handbag is between $150 and $500, making the brand accessible to people looking for a quality yet stylish product.

  • Coach is oftentimes the first designer bag people have had, and it is the bag that celebrated an important point in their lives at the time of purchase.

  • Coach offers stylish design, quality leather with a lower sticker price.

  • Showcasing how life begins with Coach.

  • Strategy: Xinru Jiang

    Copy: Ahalya Bahuguna

    AD: Carly Hansen

Coach

Landing Page

OOH

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Social Media

Experiential

During New York Fashion Week, Coach invites you to walk the red carpet at SoHo with bags that have been waiting to celebrate your life's achievements in style. It's a runway for those daring to dream and achieve. Capture your special moment with Glambot — every accomplishment, big or small, all deserves to be celebrated in the spotlight.

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